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实用商贸英语 词汇与句型应用PDF|Epub|txt|kindle电子书版本网盘下载
- （美）JamesLam，向蔓著 著
- 出版社： 广州：中山大学出版社
- ISBN：9787306036568
- 出版时间：2010
- 标注页数：189页
- 文件大小：6MB
- 文件页数：200页
- 主题词：商务－英语－教材
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图书目录
Unit 1 Business and Company1
1.1 Business Organizations2
1.2 Setting up a Business:Knowing Your Overheads3
1.3 Business Sales Force4
1.4 Business Word Groups5
1.5 Building Business Phrases[1]:Verb+Noun6
1.6 Building Business Phrases[2]:Adjective+Noun7
1.7 Building Business Phrases[3]:of Expressions8
1.8 Building Business Phrases[4]:Two-word Expressions9
Unit 2 Operation in the Office10
2.1 Staff11
2.2 Becoming a Manager12
2.3 Word Selection in Contexts13
2.4 Increasing Efficiency14
2.5 The Electronic Office15
2.6 Time Metaphors16
Unit 3 Finance17
3.1 Who's Who in Finance17
3.2 Which Is Which in Finance18
3.3 Financial Documents19
3.4 Common Acronyms and Abbreviations20
3.5 Key Terms in Financial Planning21
3.6 What's a Master Budget21
3.7 Working Out the Break-even Point22
Unit 4 Accounting23
4.1 Accounting24
4.2 Taxation25
4.3 Word Partnerships—Tax26
4.4 Pay27
4.5 Popular Accounting Terms[1]28
4.6 Popular Accounting Terms[2]29
Unit 5 Banking30
5.1 Key Terms in Banking31
5.2 Banking Services[1]32
5.3 Banking Services[2]33
5.4 Cash Terms35
5.5 Borrowing and Lending36
5.6 Interest Rates37
5.7 Liquid Metaphors[1]38
5.8 Liquid Metaphors[2]39
Unit 6 Investments ＆ Stocks40
6.1 What Are Stocks or Shares40
6.2 Key Terms in Stocks41
6.3 The Stock Market42
6.4 Investments42
6.5 Market News44
6.6 Market Price Idioms45
Unit 7 The Economic Environment46
7.1 Understanding News Reports[1]46
7.2 Understanding News Reports[2]48
7.3 Managing the Economy49
7.4 Economic Performance50
7.5 Media Idiomatic Expressions—Colorful Language51
7.6 Basic Economic Terms52
7.7 The Business Cycle53
7.8 Phrasal Verbs—Recession54
Unit 8 Marketing56
8.1 Marketing Principles56
8.2 The Seven P's57
8.3 Buying Behavior57
8.4 Marketing Planning[1]58
8.5 Marketing Planning[2]58
8.6 A New Market59
8.7 The Marketing Mix60
8.8 Marketing Forecasting[1]61
8.9 Marketing Forecasting[2]62
8.10 Key Planning Terms63
8.11 Choose the Marketing Words64
Unit 9 Costing ＆ Pricing65
9.1 Costing Word Partnerships66
9.2 Costs67
9.3 Identifying Costs68
9.4 If the Price Is Right69
9.5 Pricing Strategy[1]70
9.6 Pricing Strategy[2]70
9.7 Pricing-Strategy[3]71
9.8 Pricing Policy72
9.9 Price Fixing73
9.10 Aggressive Pricing74
Unit 10 Advertising and Promotion75
10.1 Planning Advertising76
10.2 Advertising[1]77
10.3 Advertising[2]78
10.4 Advertisements79
10.5 Types of Promotion80
10.6 Strategies of Promotion81
10.7 Public Relations82
Unit 11 International Trade83
11.1 Import ＆ Export83
11.2 International Trade84
11.3 Enquiry and Quotation85
11.4 Customs86
11.5 Payments in International Trade87
11.6 Import ＆ Export Abbreviations88
11.7 Shipping88
11.8 Distribution89
Unit 12 Business Letters90
12.1 Business Letter Writing Stages90
12.2 The Format of Business Letters92
12.3 To Open and Close a Letter93
12.4 Identifying Letter Sections94
12.5 Composing Business Letters95
12.6 Business Letter Samples98
Unit 13 Job Search Letters101
13.1 Résumé Writing101
13.2 Examples of Résumé103
13.3 Cover Letter107
13.4 Cover Letter Practice[1]108
13.5 Cover Letter Practice[2]109
13.6 Types of Job Search Letters110
13.7 Job Advertisements112
13.8 Action Verbs115
Unit 14 Job Interviews116
14.1 Interview Process116
14.2 Interview Preparation117
14.3 Questions Often Asked by Interviewers119
14.4 Questions Asked of Interviewer121
14.5 Rejections Are Learning Opportunities122
14.6 Responding to Job Offers123
Unit 15 Oral Presentations125
15.1 Opening a Presentation125
15.2 Developing a Presentation Topic127
15.3 Completing a Presentation129
15.4 Examples of Presentation131
15.5 Structuring a Presentation132
15.6 Holding a Meeting133
15.7 Presentation Voice Practice:Using Your Voice134
Unit 16 Clarity in Business Expressions136
16.1 Confusing Words136
16.2 Common Expressions[1]:with Take137
16.3 Common Expressions[2]:with In138
16.4 Common Expressions[3]:Make or Do?139
16.5 Word Formation[1]140
16.6 Word Formation[2]:Opposites143
16.7 Choose the Modifiers[1]:Adjectives144
16.8 Choose the Modifiers[2]:Adverbs145
16.9 Idioms[1]:Color Idiom146
16.10 Idioms[2]147
16.11 British English vs.American English148
Answer Key153
Highlights in English and Chinese各章重难点词汇（中英文）167
Further Reading189