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中国市场与文化PDF|Epub|txt|kindle电子书版本网盘下载
- 宋先道编著 著
- 出版社： 武汉：湖北科学技术出版社
- ISBN：9787535245359
- 出版时间：2011
- 标注页数：424页
- 文件大小：31MB
- 文件页数：439页
- 主题词：投资环境－概况－中国；文化－中国
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图书目录
Chapter 1 The General Situation in China1
1.1 The Root and Characteristics of Chinese Culture3
1.2 The General Situation of Politics4
1.3 China's Population8
1.4 The General Situation of Geography9
1.5 The General Situation of Chinese Holiday10
1.6 Rivers and Lakes12
1.7 Cther Information about China14
Chapter 2 Chinese History18
2.1 Introduction19
2.2 The Dawn of China——Remote Antiquity to Slave Society(1.7 million years ago—2070 B.C.)22
2.3 Slave Society24
2.4 Feudal Society28
2.5 Modern Period——The Republic of China(1911—1949)39
Chapter 3 Chinese Districts and Provinces45
3.1 Chinese Map and Direction46
3.2 China's Administrative Division System48
3.3 General Information on Chinese Districts and Provinces49
3.4 China Economic Zone56
Chapter 4 Chinese Population and Nations64
4.1 The General Introduction of Chinese Population65
4.2 Chinese 56 Nations and Their Distributions72
4.3 Life of Each Nations of China77
Chapter 5 People's Life in China97
5.1 Changes in Consumption Stage and Culture98
5.2 The Changes of the Consumption Structure of Residents101
5.3 The Network Consumption103
5.4 Tourism Consumption105
5.5 Foreign Culture in China108
Chapter 6 Chinese Etiquette111
6.1 Summary of Etiquette112
6.2 China's Traditional Festival Customs and Ritual113
6.3 Chinese People Eating Etiquette118
6.4 Chinese People of Various Ceremonial Gifts120
6.5 Famous Chinese Sayings124
Chapter 7 Chinese Face Culture127
7.1 The Origin of Face128
7.2 The Representations of Face130
7.3 The Detailed Operation of Face135
7.4 The Advantage and Disadvantage Analysis of the Face Psychology138
7.5 The Difference of Face between China and Western Countries140
Chapter 8 Chinese Numerical Culture144
8.1 Introduction145
8.2 The Origin of Chinese Numeral Culture146
8.3 The General Connotation of Numbers in Chinese Culture147
8.4 The Display of Numerical Culture in Chinese People's Daily Life151
8.5 The Use of Lucky Numbers in Business160
Chapter 9 Chinese Body Language165
9.1 Brief Introduction about Body Language166
9.2 Chinese Body Language167
9.3 A Brief Introduction of Negative Chinese Body Language171
Chapter 10 Euphemisms and Taboos175
10.1 Brief Introduction176
10.2 Euphemisms176
10.3 Taboos177
10.4 Comparison between Western Taboos and Chinese Taboos178
Chapter 11 Business Culture in China183
11.1 Addressing in China184
11.2 Business Arrangements187
11.3 Business Entertaining188
11.4 Chinese Business Negotiation Process191
11.5 Chinese Business Negotiating Style192
Chapter 12 Joint Ventures in China196
12.1 State of Joint Ventures in China197
12.2 How to Establish a Foreign-Funded Enterprise in China200
12.3 How to Establish an Equity Joint Venture in China203
12.4 The Factors that Should be Considered when Establishing a Joint Venture205
Chapter 13 Chinese Festival210
13.1 The Spring Festival211
13.2 The Tomb-sweeping Day219
13.3 The International Labor Days223
13.4 The Dragon Boat Festival225
13.5 The Mid-Autumn Festival229
13.6 The Chinese National Day233
13.7 Other Festivals235
Chapter 14 The Chinese Zodiac Culture239
14.1 Introduction240
14.2 The Legends of Chinese Zodiac241
14.3 The Character of Persons and the Zodiac Animal Signs244
14.3 Social Function of the Chinese Zodiac251
Chapter 15 Chinese Twenty-four Solar Terms256
15.1 The Origin of the Twenty-Four Solar Terms257
15.2 The Significance of the Twenty-Four Solar Terms263
15.3 Customs Concerning the Twenty-Four Solar Terms264
15.4 More Popular Proverbs and Ballad on the Solar Terms267
Chapter 16 Chinese Wedding271
16.1 Ancient Chinese Wedding Customs272
16.2 Contemporary Chinese Wedding276
16.3 Chinese-foreign Marriages279
16.4 The Main Color of Wedding281
16.5 The Wedding Banquet282
16.6 The Social Function of Wedding in China283
Chapter 17 Chinese Wushu287
17.1 A Brief Introduction of Wushu289
17.2 Characteristics of Chinese Wushu293
17.3 Functions of Chinese Kungfu296
17.4 Some Representative Chinese Wushu（Kung Fu）297
17.5 Points to Remember：For Foreigners Learning Wushu304
17.6 The Management and Marketing of China's Wushu306
Chapter 18 Chinese Religions309
18.1 Introduction to Chinese Religions310
18.2 Traditional Religions and Practices in China315
18.3 Traditional Chinese Religions and Business326
Chapter 19 Chinese Funeral349
19.1 Funeral Customs350
19.2 Symbolism359
Chapter 20 Education in China362
20.1 The Situation of Chinese Education363
20.2 Modern Education365
20.3 Studying in China367
Chapter 21 The Difference of Culture between Western Countries and China375
21.1 Brief Introduction about the Difference of Culture376
21.2 Different Living Circumstance378
21.3 Different Historical Allusion379
21.4 Different Religions and Beliefs381
21.5 Different Traditions and Customs382
21.6 Form of Differences385
Chapter 22 Classical Chinese Culture and Arts394
22.1 The Tea Culture396
22.2 Cut-paper400
22.3 Kites402
22.4 Peking Opera406
22.5 Chinese Painting409
22.6 Chinese Food Culture411
22.7 Chinese Wine Culture413
22.8 Chinese Garden416
22.9 Traditional Chinese Medicine417
22.10 Other Classical Culture and Arts420