图书介绍
国际商务英语PDF|Epub|txt|kindle电子书版本网盘下载
- 丁溪主编 著
- 出版社： 北京：中国商务出版社
- ISBN：9787510306488
- 出版时间：2012
- 标注页数：287页
- 文件大小：36MB
- 文件页数：296页
- 主题词：国际贸易－英语－高等学校－教材
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图书目录
Chapter 1 International Business1
Section A Introduction1
Section B Scope of International Business Activities8
Section C International Business Management13
Chapter 2 International Trade17
Section A Introduction17
Section B Performance of International Trade23
Section C Export and Import Documentation30
Chapter 3 International Marketing39
Section A Introduction39
Section B Marketing Strategies46
Section C Marketing Research50
Chapter 4 International Law and Practices55
Section A Introduction55
Section B International Business Law62
Section C Introduction to the Law of WTO67
Chapter 5 International Transportation74
Section A Introduction74
Section B Choice of Modes and Intermodal Transportation81
Section C Transportation Documentation86
Chapter 6 Contract94
Section A Introduction94
Section B Terms of the Contract103
Section C Contractual Theory109
Chapter 7 International Business Correspondence114
Section A Introduction114
Section B Writing Principles of the Business Letters122
Section C Ways to Write International Business Correspondence127
Chapter 8 International Tourism136
Section A Introduction136
Section B Tourism Marketing145
Section C Economic Impact of Tourism150
Chapter 9 International Investment153
Section A Introduction153
Section B Investment Risks160
Section C Investment Management169
Chapter 10 International Settlement172
Section A Introduction172
Section B Remittance and Collection181
Section C Letter of Credit and Guaràntee188
Chapter 11 E-commerce195
Section A Introduction195
Section B Introduction of Credit Cards204
Section C How to Create an Online Store208
Translation215
Key to Exercises246
Test270
Key to Test280
References281