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马云的颠覆智慧PDF|Epub|txt|kindle电子书版本网盘下载
- 快刀洪七，冯玉麟著 著
- 出版社： 北京：五洲传播出版社
- ISBN：9787508526782
- 出版时间：2013
- 标注页数：153页
- 文件大小：9MB
- 文件页数：161页
- 主题词：电子商务－商业企业－企业管理－经验－中国－英文
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图书目录
CHAPTER 1 Unorthodox Innovation:A New Way of Thinking9
What Is Unorthodox Innovation?9
Case 1 Laziness Drives Innovation11
Case 2 Ma Survived the River of Internet14
Case 3 205 Mercedes-Benz Smart Sold within Three Hours21
CHAPTER 2 Dreams behind the Unorthodox Innovation25
Case 1 Days of Burning Passion29
Case 2 Money Is Not a Problem for Ma35
Case 3 A Roadblock Called Money46
Case 4 Ma's Dream Nurtured by His Entrepreneurial Value55
CHAPTER 3 Unorthodox Innovation Is Insight63
Ma Tells You the Secret of Making Money63
Case 1 Stay Away from Bluffing65
Case 2 The Greater Taobao Strategy70
Case 3 To Block and to Make Public73
CHAPTER 4 Innovation and Subversion81
Case 1 Ma and Movie-Making82
Case 2 The Unique Tao83
Case 3 Making Inroads in the US Market90
CHAPTER 5 Efficient Execution-Key To Subversion95
How Did Execution Capacity Become Scarce?95
Case 1 Acting Quickly97
Case 2 Ma's Reputation and His Execution101
Case 3 If the Mountain Didn't Come to Me,I Would Go to It108
Case 4 Loyalty Pays Off113
CHAPTER 6 Unorthodox Innovation Calls for A Sense of Crisis119
Case 1 The Crisis Has Come.Go Spending Your Money!!Go Shopping!!!120
Case 2 The Crisis Never Stays Away124
Case 3 For My Country127
CHAPTER 7 The Hardest ofUnorthodox Innovation-Self-Denial133
One's Worst Enemy Is Oneself133
Case 1 The Great Withdrawal134
Case 2 Pressure for Real145