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1 E-Commerce and E-Commerce Strategy1

1.1 Fundamentals of E-Commerce1

1.1.1 Definition of E-Commerce2

1.1.2 Origin and Development of E-Commerce6

1.1.3 Research Contents of E-Commerce16

1.2 Strategy17

1.2.1 Definition of Strategy17

1.2.2 Main Features of Strategy20

1.3 Strategic Environment22

1.3.1 Significance of the Strategic Environment22

1.3.2 Strategic Environment and Strategy26

1.4 E-Commerce Strategy27

1.4.1 E-Commerce Strategy Outline27

1.4.2 Research Methods for E-Commerce29

References33

2 National E-Commerce Strategy35

2.1 The United States36

2.1.1 Economic Conditions36

2.1.2 Background to U.S.E-Commerce Strategy39

2.1.3 Orientation of U.S.E-Commerce Strategy41

2.1.4 Contents of U.S.E-Commerce Strategy42

2.1.5 Effects of U.S.E-Commerce Strategy44

2.2 European Union49

2.2.1 EU Basic Conditions49

2.2.2 Background to EU E-Commerce Strategy50

2.2.3 Orientation of EU E-Commerce Strategy52

2.2.4 Contents of EU E-Commerce Strategy53

2.2.5 Internet Use and E-Commerce in the EU56

2.3 Japan59

2.3.1 Introduction to Japan59

2.3.2 Japan's Information Industry Strategy60

2.3.3 Background to the Japanese E-Commerce Strategy63

2.3.4 Strategic Orientation of Japanese E-Commerce64

2.3.5 Contents of Japanese E-Commerce Strategy65

2.3.6 Strategic Efforts71

2.4 China73

2.4.1 Basic Situation of China73

2.4.2 Background to Chinese E-Commerce Strategy74

2.4.3 Orientation of Chinese E-Commerce Strategy78

2.4.4 Details of Chinese E-Commerce Strategy78

2.4.5 Effect of Chinese E-Commerce Strategy83

2.5 Australia87

2.5.1 Basic Condition of Australia87

2.5.2 E-Commerce Background of Australia88

2.5.3 Orientation of Australian E-Commerce Strategy90

2.5.4 Contents of Australian E-Commerce Strategy90

2.5.5 Effects of Australian E-Commerce Strategy92

2.6 The United Arab Emirates96

2.6.1 Introduction to the United Arab Emirates96

2.6.2 Strategic Background of E-Commerce98

2.6.3 E-Commerce Strategic Orientation of the UAE99

2.6.4 E-Commerce Strategy in the UAE99

2.6.5 Implementations101

2.7 India103

2.7.1 Overview of India103

2.7.2 Background to Indian E-Commerce Strategy104

2.7.3 Orientation of E-Commerce Strategy in India107

2.7.4 Details about India's E-Commerce Strategy108

2.7.5 Implementation of E-Commerce Strategy110

2.8 Ireland112

2.8.1 Introduction to Ireland112

2.8.2 E-Commerce Strategic Background115

2.8.3 E-Comrnerce Strategic Orientation119

2.8.4 E-Commerce Strategy in Ireland120

2.8.5 Implementation Achievement of E-Commerce Strategy124

2.9 Singapore125

2.9.1 Overview of Singapore125

2.9.2 Strategic Background126

2.9.3 Strategic Orientation128

2.9.4 Detailed E-Commerce Strategy128

2.9.5 Implementation Achievement of the Strategy132

2.10 Republic of Korea134

2.10.1 Basic Conditions134

2.10.2 Background to ROK's E-Commerce Strategy135

2.10.3 Orientation of ROK's E-Commerce Strategy136

2.10.4 ROK's E-Commerce Strategy137

2.10.5 Measures138

2.10.6 Current Situation and Prospects139

2.11 Features of Each Nation142

2.11.1 Common Features142

2.11.2 National Strategic Personalities144

References146

3 E-Commerce Strategy of Industries151

3.1 Construction Industry152

3.1.1 Overview of the Construction Industry152

3.1.2 Advantages of E-Commerce in the Construction Industry153

3.1.3 Implementations of E-Commerce in U.S. Construction Industry155

3.1.4 Construction Industry in China Needs E-Commerce158

3.2 Transportation Industry159

3.2.1 Impacts of E-Commerce on Transportation160

3.2.2 Emergence and Development of Transportation E-Commerce161

3.2.3 China:The Development of Transportation Informatization164

3.2.4 Prospects for the Transport Industry166

3.3 Financial Sector167

3.3.1 Financial Industry167

3.3.2 Impact of E-Commerce in the Financial Industry168

3.3.3 Finance Services in E-Commerce169

3.3.4 E-Commerce Application in the Financial Industrv in China171

3.4 Manufacturing173

3.4.1 Manufacturing Industry and E-Commerce173

3.4.2 Necessity of Adopting E-Commerce in the Manufacturing Industry in China175

3.4.3 E-Commerce Strategy of China's Manufacturing Industry176

3.4.4 Snapshot and Foresight of E-Commerce in China's Manufacturing Industry178

3.4.5 A Technical Perspective:E-Commerce Solution for Manufacturing Industry180

3.5 Textiles andApparel182

3.5.1 Textiles in China182

3.5.2 E-Commerce in Textiles184

3.5.3 Current Situation of China's Textile E-Commerce187

3.5.4 E-Commerce Strategy in China's Textile Industry191

3.6 Telecommunications Industry194

3.6.1 Telecommunications Industry in China194

3.6.2 E-Commerce:The Driving Force of China's Telecommunications Industry196

3.6.3 E-Commerce Strategy of China's Telecommunications Industry197

3.6.4 E-Commerce Practice in China Telecom200

3.7 Comparisons203

References205

4 E-Commerce Strategy in Enterprises207

4.1 IBM:Are You Ready for E-Commerce?208

4.1.1 History of IBM209

4.1.2 Background of IBM's E-Commerce Strategy211

4.1.3 Contents of IBM's E-Commerce Strategy212

4.1.4 Measures214

4.1.5 Strategic Positioning and Implementation218

4.2 GE:Revolution in Traditional Industry220

4.2.1 GE:the Giant inTraditional Industry220

4.2.2 Background of GE's E-Commerce Strategy222

4.2.3 GE's E-Commerce Strategy224

4.2.4 Implementation of GE's E-Commerce Strategy225

4.2.5 Benefits to GE's E-Commerce Strategy227

4.3 Googlism232

4.3.1 Google:A Rising Star in the InternetAge233

4.3.2 E-Commerce Strategy of Google234

4.3.3 Technologies Behind Google's Great Results236

4.3.4 Google'sAchievements240

4.3.5 Effects on People's Daily Life241

4.4 Haier's Legend242

4.4.1 Introduction to Haier242

4.4.2 Haier's Development Phases243

4.4.3 Contents of Haier's E-Commerce Strategy245

4.4.4 Effects of Haier's E-Commerce Strategy247

4.5 Taobao:The Largest Online Trading Platform in Asia248

4.5.1 What is Taobao?248

4.5.2 Background of Taobao's Establishment and Development249

4.5.3 Taobao's E-Commerce Strategy250

4.5.4 Effects of Taobao's E-Commerce Strategy254

4.6 Growth of Industrial and Commercial Bank of China259

4.6.1 Basic Condition of ICBC260

4.6.2 E-Commerce Development Background of ICBC260

4.6.3 E-Commerce Strategy and Implementation262

4.6.4 Benefits of ICBC E-Commerce Strategy264

4.7 Rise of Lenovo268

4.7.1 Introduction to Lenovo268

4.7.2 E-Commerce History of Lenovo270

4.7.3 Strategic Background273

4.7.4 Details of Lenovo's E-commerce Strategy274

4.7.5 What Lenovo Gets278

4.8 Conclusions279

References281

5 E-Commerce Strategies in Specific Strategic Environments285

5.1 Howto Fight Against Financial Crises285

5.1.1 Financial Crisis285

5.1.2 Impact of Financial Crisis on B2C E-Commerce in U.S287

5.1.3 Opportunities Brought about by the Financial Crisis to China's E-Commerce291

5.1.4 China's B2B Websites in the Financial Crisis293

5.2 Unexpected Natural Disasters295

5.2.1 Serious Influences on Human Society296

5.2.2 Emergent Materials and Emergency Logistics297

5.2.3 E-Commerce in Emergency Logistics299

5.2.4 Weakening Negative Influences of Natural Disasters Using E-Commerce300

5.3 ToP Ten Industrial Revitalization Plans303

5.3.1 Background303

5.3.2 Opportunities of E-Commerce in Top Ten Industrial Revitalization Plans304

5.3.3 Summary311

References311

6 Technical E-Commerce Strategy313

6.1 E-Commerce Fundamental Technology314

6.1.1 Web Technology314

6.1.2 Electronic Data Interchange318

6.1.3 RFID,GPS,and GIS Technologies319

6.1.4 Security and Other Implementation Issues322

6.2 Mobile Communication Technology326

6.2.1 Mobile Communication326

6.2.2 Wireless Telecommunications Networks331

6.2.3 Technical Limitation of Mobile Communication332

6.3 E-Commerce Emerging Technology332

6.3.1 IPTV333

6.3.2 SNS (Social Network Service)334

6.3.3 Cloud Computing338

6.3.4 The Internet of Things339

6.4 Technology:Strategic Issue of E-Commerce342

References346

Index349