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国际会展英语PDF|Epub|txt|kindle电子书版本网盘下载
- 赵翠华主编 著
- 出版社： 上海：复旦大学出版社
- ISBN：9787309090703
- 出版时间：2013
- 标注页数：166页
- 文件大小：63MB
- 文件页数：180页
- 主题词：国际贸易－展览会－英语－高等学校－教材
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图书目录
Chapter 1 Extending an Invitation to an Exhibition 会展邀请1
Section Ⅰ Brainstorming1
Section Ⅱ Focus Reading1
Exhibition Invitation1
Section Ⅲ Situational Dialogues4
Dialogue A Inviting a Regular Customer by Phone4
Dialogue B Inviting a VIP Exhibitor in Person5
Section Ⅳ Practical Writing7
Invitation Letter7
Section Ⅴ Extended Reading10
Exhibition and Its Classification10
Section Ⅵ Culture＆Etiquette12
Section Ⅶ Enjoying English14
Section Ⅷ Tips15
Chapter 2 Making Travel Arrangements 参展计划16
Section Ⅰ Brainstorming16
Section Ⅱ Focus Reading16
Get the Most Out of Trade Shows16
Section Ⅲ Situational Dialogues19
Dialogue A Shipping Exhibits19
Dialogue B Talking About the Schedule20
Section Ⅳ Practical Writing22
Reservation Form22
Section Ⅴ Extended Reading24
Shipping and Move-in24
Section Ⅵ Culture＆Etiquette27
Section Ⅶ Enjoying English29
Section Ⅷ Tips30
Chapter 3 Making Exhibition Stands Attractive 布置展位31
Section Ⅰ Brainstorming31
Section Ⅱ Focus Reading31
Making Your Trade Show Display Stand Out31
Section Ⅲ Situational Dialogues34
Dialogue A Setting up a Booth34
Dialogue B Designing an Exhibition Stand34
Section Ⅳ Practical Writing37
Meeting Address37
Section Ⅴ Extended Reading40
Aesthetic Planning for Your Booth40
Section Ⅵ Culture＆Etiquette45
Section Ⅶ Enjoying English46
Section Ⅷ Tips47
Chapter 4 Attending the Exhibition 参加展会48
Section Ⅰ Brainstorming48
Section Ⅱ Focus Reading48
Exhibition Rules48
Section Ⅲ Situational Dialogues50
Dialogue A At the Reception Desk（接待处）of an Exhibition Hall50
Dialogue B At the Hall for Textiles（纺织品）and Garments（服装）51
Section Ⅳ Practical Writing54
Company Brochures54
Section Ⅴ Extended Reading56
Introduction to Canton Fair56
Section Ⅵ Culture＆Etiquette59
Section Ⅶ Enjoying English60
Section Ⅷ Tips61
Chapter 5 Receiving Visitors 接待客户62
Section Ⅰ Brainstorming62
Section Ⅱ Focus Reading62
Visitor Registration Form62
Section Ⅲ Situational Dialogues64
Dialogue A Meeting a Regular Customer at a Stand64
Dialogue B Introducing a New Type Machine65
Section Ⅳ Practical Writing68
Business Cards68
Section Ⅴ Extended Reading70
Keys to Effective Communication at a Stand70
Section Ⅵ Culture＆Etiquette72
Section Ⅶ Enjoying English73
Section Ⅷ Tips73
Chapter 6 Introducing Exhibits 介绍展品75
Section Ⅰ Brainstorming75
Section Ⅱ Focus Reading75
Enhance Results with a Trade Show Promotional Item75
Section Ⅲ Situational Dialogues78
Dialogue A Recommending New Products78
Dialogue B Introducing Handicrafts（手工艺品）79
Section Ⅳ Practical Writing81
Product Instruction81
Section Ⅴ Extended Reading84
Trade Show Exhibit Display 3 Seconds to Make an Impact84
Section Ⅵ Culture＆Etiquette87
Section Ⅶ Enjoying English88
Section Ⅷ Tips88
Chapter 7 Holding Business Negotiations 商务洽谈90
Section Ⅰ Brainstorming90
Section Ⅱ Focus Reading90
Get What You Want in a Business Negotiation90
Section Ⅲ Situational Dialogues93
Dialogue A New Clients Expecting to Place a Trial Order（试订货）93
Dialogue B Accepting an Order at a Lower Price in Order to Develop New Markets94
Section Ⅳ Practical Writing96
Letters for Establishing Business Relationship96
Section Ⅴ Extended Reading100
Group Dynamics in Negotiations100
Section Ⅵ Culture＆Etiquette102
Section Ⅶ Enjoying English103
Section Ⅷ Tips103
Chapter 8 Leaving an Exhibition and Follow-up of Negotiations 撤离展会及业务跟进105
Section Ⅰ Brainstorming105
Section Ⅱ Focus Reading105
Negotiation105
Section Ⅲ Situational Dialogues108
Dialogue A Following up the Sales of a Previous Order108
Dialogue B Dealing with the Orders from Potential Customers109
Section Ⅳ Practical Writing111
Negotiation on Price（价格谈判）111
Section Ⅴ Extended Reading114
Giving Feedback After a Negotiation114
Section Ⅵ Culture＆Etiquette117
Section Ⅶ Enjoying English118
Section Ⅷ Tips119
Chapter 9 Analyzing the Productivity of the Exhibition 分析成效120
Section Ⅰ Brainstorming120
Section Ⅱ Focus Reading120
Show Evaluation Techniques120
Section Ⅲ Situational Dialogues123
Dialogue A Talking About the Result of an Exhibition123
Dialogue B Analyzing the Outcome123
Section Ⅳ Practical Writing126
Business Follow-up126
Section Ⅴ Extended Reading129
Analyzing SAIC's Four Highlights in the Exhibition129
Section Ⅵ Culture＆Etiquette132
Section Ⅶ Enjoying English134
Section Ⅷ Tips135
附录一：主要国际会议、展览行业组织136
附录二：外贸常用英语缩略词137
附录三：会展英语词汇大全140
Keys156