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电子商务行业英语PDF|Epub|txt|kindle电子书版本网盘下载
- 本书编写组编 著
- 出版社： 北京：高等教育出版社
- ISBN：9787040355734
- 出版时间：2012
- 标注页数：167页
- 文件大小：23MB
- 文件页数：179页
- 主题词：电子商务－英语－职业教育－教材
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图书目录
Unit 1 What a Smart Shopper!1
Unit Preview1
Workplace Listening and Speaking2
Dialogue 1 First Meeting at a Workplace2
Dialogue 2 Talking About Online Shopping4
Practical Reading5
Passage 1 Alibaba：Open Sesame5
Passage 2 Tips for Saving Money on Amazon9
Simulated Writing Email12
Workplace Project Shopping Online15
Career Salon16
Unit 2 Get You on Your Way!19
Unit Preview19
Workplace Listening and Speaking21
Dialogue 1 Purchasing a Computer21
Dialogue 2 How to Get Someone to Say Yes22
Practical Reading23
Passage 1 No Jobs?You Make Your Own24
Passage 2 How to Start an Online Store28
Simulated Writing Product Description30
Workplace Project Starting an Online Store35
Career Salon36
Unit 3 Let's Negotiate!39
Unit Preview39
Workplace Listening and Speaking41
Dialogue 1 Making an Air Ticket Reservation41
Dialogue 2 Ata Trade Fair42
Practical Reading43
Passage 1 Your Niche Leads to Success44
Passage 2 Negotiation in International Business48
Simulated Writing Offer and Counter-Offer50
Workplace Project Business Negotiation55
Career Salon56
Unit 4 Call It a Deal!59
Unit Preview59
Workplace Listening and Speaking60
Dialogue 1 About Packaging60
Dialogue 2 Can You Advance Shipment?62
Practical Reading63
Passage 1 A Flourishing Online Market63
Passage 2 Amendment of L/C68
Simulated Writing Sales Confirmation70
Workplace Project Concluding a Transaction74
Career Salon75
Unit 5 Customers Are Always Right!78
Unit Preview78
Workplace Listening and Speaking79
Dialogue 1 Sightseeing in Hangzhou79
Dialogue 2 Complaints About Damaged Goods81
Practical Reading83
Passage 1 Haier：A Business Legend83
Passage 2 Complaints：Customers in Control87
Simulated Writing A Letter of Complaint90
Workplace Project Meetings in the After-sales Department93
Career Salon94
Unit 6 Ready to Be the Power Seller?Go!98
Unit Preview98
Workplace Listening and Speaking99
Dialogue 1 Visiting Alibaba99
Dialogue 2 Improving My Site Traffic101
Practical Reading103
Passage 1 From Millions to Billions103
Passage 2 Online Marketing107
Simulated Writing Slogan110
Workplace Project Designing an Online Marketing Plan112
Career Salon113
Unit 7 Culture Matters!116
Unit Preview116
Workplace Listening and Speaking117
Dialogue 1 Table Manners117
Dialogue 2 Giving＆Receiving Gifts119
Practical Reading120
Passage 1 Cultures：East vs.West120
Passage 2 Business Etiquette for Global Challenges125
Simulated Writing Speech128
Workplace Project Making a Speech131
Career Salon132
Unit 8 Time Is Money!135
Unit Preview135
Workplace Listening and Speaking136
Dialogue 1 Making an Appointment136
Dialogue 2 Hosting a Meeting137
Practical Reading139
Passage 1 Are You in Your 80%or in Your 20%?139
Passage 2 Be Master of Your Time143
Simulated Writing Agenda145
Workplace Project Arranging a Meeting148
Career Salon149
Glossary152