图书介绍
酒店业 第2版PDF|Epub|txt|kindle电子书版本网盘下载
- 苏格兰学历管理委员会著 著
- 出版社： 北京：中国时代经济出版社
- ISBN：9787801695758
- 出版时间：2009
- 标注页数：179页
- 文件大小：4MB
- 文件页数：186页
- 主题词：饭店－商业企业－教材－英文
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图书目录
1 Introduction to the unit1
1.1 What this unit is about1
1.2 Outcomes1
1.3 Unit structure2
1.4 How to use these learning materials2
1.5 Symbols used in this unit2
2 Other resources required7
3 Assessment information9
3.1 How you will be assessed9
3.2 When and where you will be assessed9
3.3 What you have to achieve10
3.4 Opportunities for reassessment10
4 Section 1：Marketing in the hospitality industry11
4.1 Introduction to this section11
4.2 Assessment information for this section12
4.3 An introduction to marketing13
4.4 Features of hospitality marketing17
4.5 Factors which influence hospitality marketing decisions26
4.6 Changing marketing requirements33
4.7 Summary of this section36
4.8 Answers to SAQs36
4.9 Answers to activities38
5 Section 2：Application of marketing43
5.1 Introduction to this section43
5.2 Assessment information for this section44
5.3 Market research45
5.4 Six stages of a research study51
5.5 Types of market research57
5.6 Questionnaire design65
5.7 Market analysis70
5.8 Summary of this section96
5.9 Answers to SAQs96
5.10 Answers to activities107
6 Section 3：Hospitality industry at national and local level111
6.1 Introduction to this section111
6.2 Assessment information for this section112
6.3 What is economics?113
6.4 How we use our income118
6.5 Other factors that allow people to spend more on consumables120
6.6 Tax and the British system120
6.7 Purpose and synergy140
6.8 Case study of the local area—Falkirk Wheel144
6.9 The multiplier effect148
6.10 Loch Lomond Shores149
6.11 Summary of this section160
6.12 Answers to activities160
7 Glossary165
8 Acknowledgements179