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TRADE DRESS EVOLUTION
  • STRATEGY 著
  • 出版社： OXFORD UNIVERSITY PRESS
  • ISBN：
  • 出版时间：2013
  • 标注页数：310页
  • 文件大小：35MB
  • 文件页数：327页
  • 主题词：

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图书目录

Chapter 1 The Roots of Trade Dress1

A. Introduction1

B. The Trademark Acts of 1870 and 18813

C. The Trademark Act of 19056

D. The Trademark Act of 1946--The Lanham Act12

E. The Lanham Act Amendments of 1988 and 199915

F. The Modern-Day Supreme Court Decisions16

Chapter 2 Product Configuration versus Product Packaging versus Product Color21

A. Product Configuration22

B. Product Packaging26

1. Decor26

2. The Overall Look and Feel of Packaging29

3. Sounds31

4. Scents, Textures, and Flavors33

5. Business Techniques34

C. Product Color36

D. Final Thoughts38

Chapter 3 Trade Dress Protection and Enforcement Prior to 199241

A. Example Case 1: Time, Inc. v. Globe Communications Corp. (SDNY 1989)43

B. Example Case 2: Fuddruckers Inc. v. Doe's B.R. Others, Inc, (gth Cir. 1987)48

C. Example Case 3: Reader's Digest Assoc. Inc. v. Conservative Digest, Inc. (D.C.Cir.1987)54

D. The Functionality Doctrine Prior to 199257

E. Secondary Meaning Prior to 199260

F. Likelihood of Confusion Prior to 199262

G. Remedies Prior to 199263

H. Conclusions65

Chapter4 The Recognition of Trade Dress--Two Pesos66

A. Introduction66

B. Inherent Distinctiveness Prior to Two Pesos68

C. The Two Pesos Case71

D. Two Pesos at the Supreme Court79

E. The Impact of Two Pesos87

Chapter 5 Wal-Mart and TrafFix88

A. The Wal-Mart Decision and Inherent Distinctiveness89

B. TrafFix and Functionality101

Chapter 6 Living in a Post-TrafFix World109

A. Significant Post-TrafFix Functionality Decisions111

1. Federal Circuit--Valu Engineering and the Morton-Norwich Factors111

2. Third Circuit--Shire and the Primary/Secondary Test115

3. Sixth Circuit--Fuji Kogyo and the Utility Patent Presumption118

4. Conclusions123

B. Key Decisions on Inherent Distinctiveness after Wal-Mart123

1. Yankee Candle--First Circuit124

2. Hartco Engineering--Federal Circuit129

3. Conclusions132

Chapter 7 Comparison to Other Types of Intellectual Property133

A. Introduction133

B. Trade Dress Rights133

C. Design Patents135

D. Utility Patents139

E. Copyrights141

F. The "Right to Copy" Doctrine143

Chapter 8 The Apple Computer Example and the IP Trifecta150

A. How Apple Protects Intellectual Property150

1. Overall Strategy150

2. Apple's Trade Dress151

3. Marketing/Advertising158

4. Intellectual Property Registration161

5. Enforcement164

B. Considering the IP Trifecta175

C. Implementing the IP Trifecta181

D. Conclusions182

Chapter 9 Registering and Enforcing Trade Dress184

A. Registering Trade Dress with the United States Patent and Trademark Office184

1. Advantages of Registration184

2. Requirements for a Trade Dress Application186

3. USPTO Examination Process189

4. Trade Dress-Specific Requirements for Registration192

5. Examples of Registered Trade Dress200

B. Enforcing Trade Dress Through Litigation212

1. The Federal Circuit (the DuPont Factors)213

2. The First Circuit (the Pignons Factors)214

3. The Second Circuit (the Polaroid Factors)214

4. The Third Circuit (the Lapp Factors)215

5. The Fourth Circuit215

6. The Fifth Circuit216

7. The Sixth Circuit216

8. The Seventh Circuit216

9. The Eighth Circuit (the SquirtCo Factors)217

10. The Ninth Circuit (the Sleekcraft Factors)217

11. The Tenth Circuit217

12. The Eleventh Circuit218

13. The D.C. Circuit (the Polaroid Factors)218

C. Exemplary "Likelihood of Confusion" Cases218

D. Exemplary "Likelihood of Dilution" Cases220

Chapter 10 Trade Dress Remedies222

A. Injunctions222

1. Preliminary Injunctions224

2. Permanent Injunctions228

3. Injunctions Requiring Corrective Actions231

4. The Impact of eBay232

B. Disgorgement of Defendant's Profits236

C. Recovery of Plaintiff's Actual Damages238

D. The Costs of the Action239

E. Corrective Advertising240

F. Treble Damages and Attorneys' Fees242

G. Final Thoughts on Injunctions and Damages243

Chapter 11 Defenses to Trade Dress Infringement244

A. Functionality244

1. Utilitarian Functionality246

2. Aesthetic Functionality251

B. Lack of Distinctiveness255

1. Inherent Distinctiveness256

2. Acquired Distinctiveness (Secondary Meaning)260

C. No Likelihood of Confusion262

D. Genericness267

Chapter 12 The Future of Trade Dress273

A. Introduction273

B. Recent Complaints Involving Trade Dress274

1. Sport Helmets Inc. v. New Balance Athletic Shoe, Inc.274

2. Telebrands v. Malnekoff Enterprises275

3. Daimler AG v. Shuanghuan Automobile277

4. Bell Helicopter v. Electronic Arts279

5. Swatch Group v. Sturhling Original281

C. The Future of Utilitarian Functionality282

D. The Future of Aesthetic Functionality287

E. The Future of Monetary Damages293

F. Conclusion296

INDEX297

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